Writing

Beliefs from the build.

Honest reflections on what worked, what didn't, and the contrarian beliefs shaping what I build next.

Hindsight

What I'd do differently if I started Coconut Bowls today

Honest reflections on building a $20M+ brand. What worked, what didn't, and what I'd change knowing what I know now.

Decisions

Four sharks wanted in. I accepted on air, then walked away. Here's why, and the lesson most founders miss about capital.

AI & operations

Role by role breakdown of what AI now does in my business, how much it saves, and what still needs a human.

Strategy

I didn't plan to take two years off. Here's what I learned, what I unlearned, and why that pause compressed five years into six months.

A warning

This isn't a prediction. It's already happening. If your job is done on a computer, AI will do most of it. Here's what to do about it.

Asymmetric upside

My 10-year investment thesis and four asymmetric bets. Plus why self-employment is the best investment of all.

Insights, lessons, and the occasional behind-the-scenes from what I'm building. No spam, ever.